Spy to Be Exclusive Eyewear Sponsor of 2007 Championship Season
FOR IMMEDIATE RELEASE: Carlsbad, California - May 2, 2007- Spy Optic and the Eastern Surfing Association (ESA) are pleased to announce that Spy has signed on as a National Sponsor for the 2007 Championship Surfing season. Spy Optic will be the exclusive eyewear sponsor for the tour and will have a presence at all ESA events this year. Spy will also be presenting the Psycho Beach Party at three tour stops in conjunction with TransWorld SURF Magazine.
"We are extremely excited to join the ESA family, especially on its fortieth anniversary. We have a great respect for the largest amateur surfing organization in the world and are looking forward to working with the ESA to expand Spy Optic’s presence on the East Coast. Spy has had a long history of supporting athletes and specialty retailers on the East Coast, and this partnership will strengthen and broaden those existing roots,” said Fran Richards, Spy Optic’s Vice President of Marketing.
 ESA's Executive Director Debbie Hodges remarked, “Spy Optic is a great fit for the ESA. They are a youth-driven company with excellent products and a roster of exceptional East Coast athletes. We are thrilled that they have chosen to join us in further developing the sport of amateur surfing.”
Spy Optic will also be presenting three special events with TransWorld SURF Magazine. The “Psycho Beach Party” will take place at the May 12th North East Region Championships in Hampton, New Hampshire, on June 23rd in Virginia Beach, Virginia, and on July 14th in Wrightsville, North Carolina. The “Psycho Beach Party” will include competitions, special awards and prize giveaways, live entertainment and more. Stay tuned to www.transworldsurf.com/pyschobeachparty for updates and more information.
ABOUT SPY OPTIC
Spy Optic designs, develops and sells premium products for the action sports and youth lifestyle markets. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motocross, wakeboarding and skiing, and the youth lifestyle market within fashion, music, and entertainment. Spy’s
innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG). www.spyoptic.com
ABOUT THE ESA
The Eastern Surfing Association (ESA) is the largest amateur surfing association in the world. Established in 1967, ESA is a 501 (C) 3 non-profit organization, dedicated to promote and preserve the spirit of surfing through their regional programs and 26 districts on the East Coast, Gulf Coast, Great Lakes and Puerto Rico. For more information about the ESA, please visit www.surfesa.org
The 2007 Championship Surfing Season is proudly sponsored by the ESA National Sponsors: Analog, TransWorld SURF, SoBe, FEW-New Zealand, Spy Optic, Seasoned Surfboards, Fortress, FCS, Sharkinetics, Surfco Hawaii, Chums and Liquid Vision. |
