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Eastern Surfing Association and Gatorade Sign Partnership |
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 VIRGINIA BEACH, May, 2009 - The Eastern Surfing Association (ESA) is happy to welcome Gatorade as the official beverage sponsor of the ESA surf series. As part of the new agreement, Gatorade will support ESA surf events, including Easterns – ESA’s championship event, happening in September in Cape Hatteras, NC.
“The ESA provides immense support to amateur east coast surfers and is dedicated to the growth and progression of surfing on a local, grassroots level,” said Kenny Mitchell, action sports team manager with Gatorade.
Gatorade’s sponsorship reflects the brand’s focus to provide support to amateur, grassroots and local-level events, and also fits with the product’s essential purpose – providing optimal hydration, so athletes can perform at their best, for longer.
“Surfers don’t have immediate access to fluids while they’re on the water,” said Debbie Hodges, Executive Director of the Eastern Surfing Association. “Factor in hot temperatures, the sun, saltwater, and physical exertion while on the water and it makes sense for Gatorade to be involved with surfing.”
With over 150 competitions each year from Maine down to the Caribbean, the ESA is the largest amateur surfing competition series in the world, and provides the opportunity for amateur east coast surfers to qualify for the USA Surfing Championships and the U.S. National Surf Team. |
